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Collecting honest testimonials

A few real words from happy clients do more than any ad. Ask at the right time, get permission, and use them as written.

Business3 min readCorvane Ashmoor & Co.

Testimonials work because they are real. They must reflect the client's honest opinion, and federal rules prohibit fake reviews and require disclosing any payment or other connection.

Ask at the right time

Right after a win: a load paid on time, a case milestone, a smooth move-in.

Get permission

  • Ask whether you may use their words, and with what name.
  • Keep their reply in writing.
  • Do not edit the meaning.

Our testimonial log keeps each quote with its permission.

General information, not legal, tax or financial advice.

This article is general information, not legal, tax or regulatory advice. Rules change; confirm current requirements with the responsible agency or a licensed professional.

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